Marketing Manager with 8 years of experience in content strategy, product marketing, and paid and organic search marketing and optimizatoin. Proven ability to drive brand growth, enhance customer engagement, and optimize ROI through data-driven, creative campaigns. Skilled in cross-functional collaboration and aligning marketing strategies with business goals.

Work Experience

+ Marketing Manager
Examinetics
- Product & Services Marketing
- Sales Growth and Enablement
- Content Strategy: Design, Implementationa and Analysis
- Partnership Development
- Paid Media Planning
- Presentation and Communication

+ Creative Marketing Specialist
Quest Diagnostics
- Content Creation
- Infographics - Data visual representation
- Product Management
- Event Planning
- Social media campaign planning
- Digital Marketing
- Google AdWords and keyword analysis
- Campaign creation and implementation
- Internal and external communications
- Webinars
- Collateral Design
- Sales Leads CRM
- Corporate Storytelling - client presentations

+ Senior Graphic Designer
International Association of Plastics Distribution
- Created collateral, signage, and installations for large events
- Full website redesign
- Video creation and editing
- Magazine Redesign
- Logo Design
- Corporate identity/branding structure and retention
- Created Presentations

+ FreeLancer
Spanish Moss, Rhiza, The McDonnell Group, V3 Integrated Marketing
- Logo creation and branding integration
- Collateral Designs
- Wrote articles on technology trends

+ Graphic Designer
Kansas City Power & Light
- Branded “Electrical Vehicle Charging Initiative” and event signage
- Wrote articles and created page layouts
- Photojournalism
- Created branded presentations and presented to the CEO

Burns and McDonnell
- Created collateral for pitches and internal purposes
- Collaborated on the KCP&L blog
- Managed intern events
+ Editorial Intern

Penton Media
- Page Layouts
- Wrote and edited articles
- Created Advertisements

Skills
- Adobe Suites - Illustration - Video Editing - Brand Creation and Integration - Marketing - Communications - Public Relations
- HTML - Web Content Management